How Susanne Kaufmann built this send — a back in stock email shipped as product hero on Friday at 5am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 12.5% when it discounts).
Voice warmth 0.64 for Susanne Kaufmann vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Back In Stock
Creative format
Product hero
Secondary: User-generated
Secondary theme
Clinical Results
Hero headline
Back In Stock
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
5am
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Clinically proven to reduce wrinkle depth and improve firmness.”efficacy · unsubstantiated
“The formula combines Alpine botanicals with advanced peptide science to support collagen production and skin renewal.”ingredient · unsubstantiated
“Our richest formula for visibly revitalised skin.”efficacy · unsubstantiated
“5-star customer review: 'I have already bought this cream several times now. It is also super compatible with my very sensitive skin.'”social proof · substantiated
Products featured
Advanced Anti-Ageing Rich Creamrestock
Nutrient Serum
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.