How Susanne Kaufmann built this send — a travel essentials email shipped as editorial / long-form on Sunday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Susanne Kaufmann does discount it averages 12.5% off — 10.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for Susanne Kaufmann vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Travel Essentials
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
On the Go Essentials
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“DISCOVER EYE & LIPS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A nourishing lip oil with an invigorating natural fragrance that visibly plumps, smooths and softens.”efficacy · unsubstantiated
“Strengthens, protects against dryness and supports smoother-looking skin.”efficacy · unsubstantiated
“Protects, conditions and restores dry lips, leaving them velvety soft.”efficacy · unsubstantiated
“A refreshing formula designed to depuff, hydrate and brighten the skin around the eyes.”efficacy · unsubstantiated
“The Ectoin Barrier Repair Moisturiser SPF 50 helps protect your skin – all summer long.”efficacy · unsubstantiated
Products featured
Lip Oilnew
Nourishing Eye Cream
Lip Balm
Eye Rescue Serum
Ectoin Barrier Repair Moisturiser SPF 50hero
Kujola
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