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Susanne Kaufmann/Routine Education/email teardown

Formulas For Active Summer Days

How Susanne Kaufmann built this send — a routine education email shipped as mixed / modular on Thursday at 5am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Susanne KaufmanncampaignPreheader: “For skin that keeps up with every workout ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.55
Sent
Thu · 5am
Format
Mixed / modular
How this send compares
  • When Susanne Kaufmann does discount it averages 12.5% off — 10.0 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.64 for Susanne Kaufmann vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Sport
Hero headline
Summer. Sport. Skincare
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
5am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Helps shield skin from UV rays and other environmental factors.”efficacy · unsubstantiated
  • “Provides long-lasting freshness and protects the skin.”efficacy · unsubstantiated
  • “Invigorates the body with notes of juniper and cedarwood.”ingredient · unsubstantiated
  • “Formulated with mineral salts, ideal after exercise.”ingredient · unsubstantiated
  • “Visibly plumper, smoother and softer-looking lips.”efficacy · unsubstantiated
Products featured
  • Ectoin Barrier Repair Moisturiser SPF 50bestseller
  • Deodorant Roll-On
  • Body Wash
  • Mineral Body Lotion
  • Lip Oilnew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.