How Susanne Kaufmann built this send — a holistic skincare philosophy email shipped as mixed / modular on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 12.5% when it discounts).
Voice warmth 0.64 for Susanne Kaufmann vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Holistic Skincare Philosophy
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Offer & Bestsellers
Hero headline
A Warm Welcome
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Discover More”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
37
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Since 2003, we have combined our devotion to the local nature with our unique holistic skincare philosophy to create proven efficacious formulas”efficacy · unsubstantiated
“Made in Austria & Switzerland”ingredient · substantiated
“3 Free Samples With Every Order”guarantee · substantiated
“Loved for their efficacious results”social proof · unsubstantiated
Products featured
Bath for the Sensesbestseller
Nutrient Serumbestseller
Nourishing Day Creambestseller
Eye Rescue Serumbestseller
Body Butterbestseller
Hyaluron Serumbestseller
Kujola
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