How Susanne Kaufmann built this send — a clean ingredients email shipped as mixed / modular on Wednesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 12.5% when it discounts).
Voice warmth 0.64 for Susanne Kaufmann vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Step into our world and enjoy an exclusive 10% off your first order
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“We work harmoniously with nature to power our efficacious formulas”efficacy · unsubstantiated
“Infused with powerful Alpine plant actives, discover high-performance face care to promote a healthy complexion that is full of vitality”ingredient · unsubstantiated
“3 Free Samples With Every Order”guarantee · substantiated
Products featured
Purifying Cleansing Gel
Nourishing Day Cream
Nutrient Serum
Hyaluron Body Gel
Toning Body Cream
Mountain Pine Bath
AHA Enzyme Body Lotion
Body Butter
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.