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Swanson Vitamins/Discount Led/email teardown

Expiring tonight: 35% off active essentials ending soon

How Swanson Vitamins built this send — a discount led email shipped as mixed / modular on Wednesday at 11am, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Swanson VitaminscampaignPreheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
35% off
Voice warmth
0.55
Sent
Wed · 11am
Format
Mixed / modular
How this send compares
  • 35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 28.8% when it discounts).
  • Voice warmth 0.66 for Swanson Vitamins vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Active Lifestyle
Hero headline
Great outdoors sale ending. 35% OFF Active Living Essentials
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
e.e.swansonvitamins.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Cordial
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
11am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Highly Absorbable D3 + K2 for Stronger Bones”efficacy · unsubstantiated
  • “Make Respiratory Health a Breeze”efficacy · unsubstantiated
  • “Boost Your Strength and Focus”efficacy · unsubstantiated
  • “Energy to Power Your Day”efficacy · unsubstantiated
  • “Digestive Support You Can Feel”efficacy · unsubstantiated
  • “Healthier Joints, Skin and Hair”efficacy · unsubstantiated
  • “Enzymedica — #1 Enzyme Brand”ranking · unsubstantiated
  • “Collagen Peptides — Grass Fed, Pasture Raised, Non-GMO, Gluten Free”ingredient · unsubstantiated
Products featured
  • Extra Strength Vitamins D3 & K2
  • Quercetin
  • NAC N-Acetyl Cysteine
  • Creatine Monohydrate
  • Creatine Powder
  • Source of Life Gold Energy Shake
  • High Energy Complex
  • Enzymedica Digest Gold
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.