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Swanson Vitamins/Discount Led/email teardown

Save 35% on all active lifestyle solutions + up to 50% off staff picks

How Swanson Vitamins built this send — a discount led email shipped as mixed / modular on Friday at 11am, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Swanson VitaminscampaignPreheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
35% off
Voice warmth
0.60
Sent
Fri · 11am
Format
Mixed / modular
How this send compares
  • 35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 28.8% when it discounts).
  • Voice warmth 0.66 for Swanson Vitamins vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Active Lifestyle
Hero headline
Deals that move with you.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Event”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
e.e.swansonvitamins.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Cordial
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
11am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clinically Studied Blood Sugar Support (Berberine Advanced featuring Berbevis)”efficacy · unsubstantiated
  • “Omega-3s Without the Aftertaste (Krill Oil)”efficacy · unsubstantiated
  • “Sharper Focus, Better Clarity (Brain Health supplements)”efficacy · unsubstantiated
  • “Memory and Brain Health (Lion's Mane Mushroom)”efficacy · unsubstantiated
  • “Heart and Brain Health (Krill Oil)”efficacy · unsubstantiated
  • “Digestive Health (Probiotics)”efficacy · unsubstantiated
Products featured
  • Ultimate 16 Strain Probiotic with FOS
  • Epic Pro 25-Strain Probiotic
  • Berberine Advanced Enhanced Absorption
  • 100% Pure Krill Oil
  • CBD Gummies (Red Raspberry)
  • Reserve Extra CBD/THC Full Spectrum Hemp Extract
  • NOW Magnesium Citrate
  • NOW Vitamin D-3 & K-2
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.