How Sweed Beauty built this send — a social proof email shipped as user-generated on Saturday at 2pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.0% when it discounts).
Voice warmth 0.69 for Sweed Beauty vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Summer Eye Look
Hero headline
Smooth, pigmented and stays put all day.
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP YOUR SUMMER EYE LOOK”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Smooth, pigmented and stays put all day.”efficacy · unsubstantiated
“The eye pencil in Bright is the first one I have tried that lasts on my sensitive waterline.”social proof · substantiated
“5-star reviews”social proof · substantiated
“SAVE 15% on The Ultimate Lash Kit”efficacy · unsubstantiated
Products featured
Satin Kohl Eye Pencilhero
Satin Eyeliner Golden Beetle
The Ultimate Lash Kit
Pencil Sharpener
Satin Kohl Eye Pencil Bright
Kujola
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