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Sweed Beauty/Gift With Purchase/email teardown

The Shortcut to Looking Awake ✨

How Sweed Beauty built this send — a gift with purchase email shipped as product hero on Thursday at 2pm, carrying a 20% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Sweed BeautycampaignPreheader: “A complimentary Bright Eye Pencil on all orders ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.70
Sent
Thu · 2pm
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.0% when it discounts).
  • Voice warmth 0.69 for Sweed Beauty vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
Celebrate 4th of July with us! Get a complimentary Satin Kohl Eye Pencil in Bright with every order
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$15
Urgency
Deadline-led
Expires Thu, Jul 5, 2001
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET A BRIGHT PENCIL FOR FREE”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Eye-opening & removes redness”efficacy · unsubstantiated
  • “Multi-use as inliner & classic eyeliner”efficacy · substantiated
  • “Ultra creamy texture with a matte silky finish”ingredient · unsubstantiated
  • “Dermatologically & ophthalmologist tested”ingredient · substantiated
Products featured
  • Satin Kohl Eye Pencil – Bright$25hero
  • The Power Trio$182bestseller
  • The Ultimate Lash Kit$51bestseller
  • Glass Skin Foundation
  • Le Lipstick Nude Pink
  • Cloud Gift Set$80
  • Eyelash Growth Serum
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.