Sweetie Nail Supply/New Launch/email teardown

Fun, Fruity, Magnetic ๐Ÿ˜‹

How Sweetie Nail Supply built this send โ€” a new launch email shipped as product hero on Thursday at 11pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Sweetie Nail SupplycampaignPreheader: โ€œSee what's new from Yogurt Nail! อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อโ€
Offer
Full price
Voice warmth
0.90
Sent
Thu ยท 11pm
Format
Product hero
How this send compares
  • When Sweetie Nail Supply does discount it averages 58.4% off โ€” 35.8 points deeper than the set average of 22.6%. This send itself carries no offer.
  • Voice warmth 0.82 for Sweetie Nail Supply vs 0.70 across the set โ€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Inspiration
Hero headline
NEW! Yogurt Nail Fruits Magnet โ€” 10 Juicy Magnetic Shades Inspired by Summer Fruits
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email โ€” no discount or incentive.
Depth
โ€”
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.90
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.75
โ€œWeโ€โ€œYouโ€
Expressiveness0.90
RestrainedExuberant

Reading grade 5.0 โ€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
โ€œSHOP NOWโ€
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ€” 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • โ€œ10 fruity magnetic shades inspired by summer fruitsโ€ingredient ยท substantiated
  • โ€œGlossy, Playful, Magneticโ€efficacy ยท unsubstantiated
Products featured
  • Yogurt Nail KR Fruits Magnetnew
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed โ€” it is not part of the indexed analysis above.