How Sweetie Nail Supply built this send โ a new launch email shipped as product hero on Monday at 9pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Sweetie Nail Supply does discount it averages 58.4% off โ 35.9 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.81 for Sweetie Nail Supply vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Product Variety
Hero headline
Say Hello to Tominail! ๐
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email โ no discount or incentive.
Depth
โ
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.72
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Monday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โNew cateye and glitter gel collections from Japanโingredient ยท unsubstantiated
Products featured
Gold Magnet Gel Setnew
Sparkling Water Magnet Setnew
Tominail - New Magnet Color 16 Piece Setnew
Water Light Magnet Gel Setnew
Sailor Moon Glitter Setnew
White Moonlight Flash Gel 6 Color Setnew
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.