How Sweetie Nail Supply built this send — a summer sale email shipped as product hero on Tuesday at 4am, carrying a 72% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
72% off — 49.5 points deeper than the tracked set average of 22.5% (this brand averages 58.4% when it discounts).
Voice warmth 0.81 for Sweetie Nail Supply vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Summer Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Loyalty Points
Hero headline
Your Special CODE for Our Summer Sale
Emotional appeal
exclusivity
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
72% off
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
4am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Nail Supply Products
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.