How tarte built this send — a social proof email shipped as mixed / modular on Monday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: tarteflowPreheader: “15% OFF best sellers”
Offer
15% off
Voice warmth
0.60
Sent
Mon · 5am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social proof
Reviews, press, awards, bestsellers, and 'loved by' messaging.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount-led
Price and promotion are the main message.
Hero headline
#1 mascara & concealer brand
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jul 22, 2026
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Shape Tape concealer — 1 sold every 4 secs”social proof · substantiated
“Tubing mascara — 1 sold every 7 secs”social proof · substantiated
Products featured
Shape Tape Concealerbestseller
Tubing Mascarabestseller
Kujola
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