How tarte built this send — a discount led email shipped as product hero on Thursday at 4pm, carrying a 70% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: tartecampaignPreheader: “hot deals only”
Offer
70% off
Voice warmth
0.75
Sent
Thu · 4pm
Format
Product hero
How this send compares
70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Sale
Hero headline
POV: your routine is $5 & up
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
70% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
“#1 mascara brand (Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025)”ranking · substantiated
Products featured
maracuja juicy lip plump$10
blush & glow tape travel set$19
Kujola
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