How tarte built this send — a social proof email shipped as mixed / modular on Sunday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: tarteflowPreheader: “it's time to check us out”
Offer
Full price
Voice warmth
0.55
Sent
Sun · 6am
Format
Mixed / modular
How this send compares
When tarte does discount it averages 24.7% off — 2.2 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social proof
Reviews, press, awards, bestsellers, and 'loved by' messaging.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine / education
How-to, building a routine, and how to apply the product.
Hero headline
Did we catch your eye?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.