How tarte built this send — a discount led email shipped as mixed / modular on Tuesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: tarteflowPreheader: “[open] for 20% off”
Offer
20% off
Voice warmth
0.60
Sent
Tue · 6am
Format
Mixed / modular
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Framing
Hero headline
It's now or never! 20% off — use code [redacted]-1G2Z5LXULC-8127UR06QQ
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.