How tarte built this send — a giving back / social mission email shipped as mixed / modular on Tuesday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: tarteflowPreheader: “giving back since day 1”
Offer
15% off
Voice warmth
0.82
Sent
Tue · 5am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Giving Back / Social Mission
Creative format
Mixed / modular
Secondary: Animated / GIF
Secondary theme
New Customer Welcome Offer
Hero headline
look good, do good 💜
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 23, 2026
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
link.tartecosmetics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“giving back since day 1”sustainability · unsubstantiated
“look good, do good”sustainability · unsubstantiated
Products featured
Tarte Cosmetics (general assortment)hero
Kujola
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