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tarte/New Launch/email teardown

NEW BOMBSHELL ALERT 🚨

How tarte built this send — a new launch email shipped as product hero on Tuesday at 4pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: tartecampaignPreheader: “multi-stick blush & bronzer”
Offer
15% off
Voice warmth
0.75
Sent
Tue · 4pm
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
  • Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
hot girls don't pick sides
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“TIME TO COUPLE UP”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
link.tartecosmetics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “high-performance naturals”ingredient · unsubstantiated
  • “The Blush Authority (badge visible on product image)”ranking · unsubstantiated
Products featured
  • Maracuja Juicy Multi-Stick Blush & Bronzer in Champagne & Caviarnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.