How tarte built this send — a new launch email shipped as animated / gif on Sunday at 3pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: tartecampaignPreheader: “#1 mascara now a liner”
Offer
15% off
Voice warmth
0.65
Sent
Sun · 3pm
Format
Animated / GIF
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Animated / GIF
Secondary: Product hero
Secondary theme
Ranking
Hero headline
NEW tubing liner 🤯
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SELLING FAST”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
link.tartecosmetics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“#1 tubing mascara now a liner”ranking · substantiated
“Removes in tubes”efficacy · unsubstantiated
Products featured
Tubing Linernew
Kujola
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