How tarte built this send — a discount led email shipped as product hero on Friday at 4pm, carrying a 70% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: tartecampaignPreheader: “brb filling my cart”
Offer
70% off
Voice warmth
0.75
Sent
Fri · 4pm
Format
Product hero
How this send compares
70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
Voice warmth 0.71 for tarte vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
mentally we're at checkout — $5 & up, up to 70% off
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
70% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.