How Tata Harper Skincare built this send β a clean ingredients email shipped as mixed / modular on Tuesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.74 for Tata Harper Skincare vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Your Exclusive 20% Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$100
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOPβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βglobally source, locally craft, and hand-batch every formula with natural technologies and botanic-powered ingredientsβwithout a drop of syntheticsβingredient Β· unsubstantiated
βFrom our Vermont farm to your doorstep, every green bottle is shipped fresh to bring you pure, high-performance skincareβefficacy Β· unsubstantiated
βBuff & polish to restore a fresh, healthy-looking glowβefficacy Β· unsubstantiated
βDiminish the look of wrinkles with our skin-renewing treatmentβefficacy Β· unsubstantiated
Products featured
Regenerating Cleanser
Water-Lock Moisturizer
Rejuvenating Serum
Crème Riche
Kujola
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