How Tatcha built this send — a welcome gift with discount email shipped as mixed / modular on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.80 for Tatcha vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Gift With Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Japanese Ritual Skincare
Hero headline
Our Gift to You — 15% Off your next order + complimentary trial-size Essence
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$14
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Claim 15% off and a complimentary gift”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
19
Multi-CTA layout
Primary destination URL
trk.tatcha.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Improve the performance of your skincare with our firming, healthy-aging treatment powered by 100% Hadasei-3™”efficacy · unsubstantiated
“Proprietary blend of fermented Japanese superfoods”ingredient · unsubstantiated
“78% [visible in email, likely a stat related to efficacy]”efficacy · unsubstantiated
Products featured
The Essencehero
The Silk Serum
The Water Cream
The Dewy Skin Cream
The Midnight Serum
The Dawn Serum
Kujola
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