How TEMPTU built this send — a routine education email shipped as editorial / long-form on Sunday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.67 for TEMPTU vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Customer Welcome
Hero headline
AIRBRUSH LIKE A PRO (EVEN IF YOU'RE NOT)
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP KITS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
trk.hello.temptu.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Achieving flawless, photo-ready skin is as easy as point, press, and spray”efficacy · unsubstantiated
“Our airbrush foundation delivers a weightless, second-skin finish that lasts all day—without caking or creasing”efficacy · unsubstantiated
“Formula is infused with skincare benefits to help your complexion look as good as it feels”ingredient · unsubstantiated
“Shade-Match Guarantee: if it's not a flawless match, we'll replace it for free”guarantee · substantiated
“These best-selling kits are designed to simplify your routine while delivering pro-level results”ranking · unsubstantiated
Products featured
TEMPTU Air Airbrush Kitbestseller
Airbrush Foundation
Airbrush Equipment
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.