TENA / Welcome Discount / email teardown
Still thinking it over? How TENA built this send — a welcome discount email shipped as mixed / modular on Thursday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jun 25, 2026 From: TENA flow Preheader: “Your exclusive discount is still available - Enjoy FREE Shipping on all orders. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.67 for TENA vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Subscription Convenience
Hero headline
Still thinking it over? Your 10% welcome discount is still available.
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.40
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Reader's Digest Trusted Brand Winner 2022, 2023 (Highly Commended), 2025, 2026 – Voted by Australians” ranking · substantiated “Award-Winning Protection You Can Trust” efficacy · substantiated “FREE discreet shipping included” guarantee · unsubstantiated “Free Returns” guarantee · unsubstantiated Products featured
TENA Women's Liners, Pads & Discreet Underwear TENA Men Active Fit TENA Pants Protect+ & ProSkin Pants Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from TENA → All welcome discount emails → All % off offers →