Com / Welcome Offer / email teardown
Thanks for signing up! How Com built this send — a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: TENA flow Preheader: “We’re excited to have you - We’ve got a little welcome treat just for you🎁 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% .01
Message & creative Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Product Range Education
Hero headline
Welcome - and thank you for signing up to hear from TENA.
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.45
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Award-Winning Protection You Can Trust” ranking · substantiated “Reader's Digest Trusted Brand Winner 2022, 2023, 2025, 2026 – Incontinence Products, Voted by Australians” ranking · substantiated “92% (visible percentage in email)” efficacy · unsubstantiated Products featured
TENA Women's Liners, Pads & Discreet Underwear TENA Men Active Fit TENA Pants Protect+ & ProSkin Pants Kujola
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Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Com → All welcome offer emails → All % off offers →