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Tenoverten/Routine Education/email teardown

Prep Your Feet for Takeoff

How Tenoverten built this send — a routine education email shipped as product hero on Friday at 2pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: TenovertencampaignPreheader: “Everything you need for softer soles, lasting hydration, and a polished finish ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.70
Sent
Fri · 2pm
Format
Product hero
How this send compares
  • When Tenoverten does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.64 for Tenoverten vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Travel
Hero headline
Your Pre-Vacation Pedicure Essentials
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Summer Pedicure Essentials”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “An exfoliating foot scrub that buffs away rough, dry skin.”efficacy · unsubstantiated
  • “A deeply moisturizing foot balm for soft, nourished feet.”efficacy · unsubstantiated
  • “An ultra scratch-resistant, straight-edge toenail clipper for clean, precise cuts.”ingredient · unsubstantiated
Products featured
  • The Sole Scrub
  • The Sole Mate
  • The Big Clip
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.