How The 7 Virtues built this send — a scent discovery email shipped as mixed / modular on Saturday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
Voice warmth 0.76 for The 7 Virtues vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Scent Discovery
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
Not Sure Where to Start?
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Take The Quiz!”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Every 7 Virtues fragrance is hypoallergenic, cruelty-free and crafted to last up to 24 hours.”efficacy · unsubstantiated
“Clean, Vegan, Made to Last”ingredient · unsubstantiated
“PETA Approved – Global Animal Test Policy”sustainability · substantiated
“Clean at Sephora”ranking · substantiated
“Certified B Corporation – This company meets high standards of social and environmental impact.”sustainability · substantiated
Products featured
Sandalwood Vanilla
Amber Vanilla
Candied Lychee
Lotus Pear
Travel Sprays / Rollerballs
Kujola
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