How The 7 Virtues built this send — a discount led email shipped as product hero on Saturday at 1pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
Voice warmth 0.76 for The 7 Virtues vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
National Pride
Hero headline
Oh Canada. Eau America. 30% Off!
Emotional appeal
belonging
Calendar moment
Canada Day / Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Oh Canada & Eau America — The Unity Scents. Two Nations, Two Great Neighbors, One Spirit.”ingredient · unsubstantiated
“Oh Canada top notes: Maple cookies; heart notes: Whipped vanilla; base notes: Aged leather”ingredient · substantiated
“Eau America top notes: Golden apple pie; heart notes: Aged bourbon; base notes: Warm amber”ingredient · substantiated
Products featured
Oh Canadahero
Eau Americahero
Vanilla Woods
Kujola
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