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The 7 Virtues/Retail Distribution/email teardown

Psst... We're at Sephora

How The 7 Virtues built this send — a retail distribution email shipped as product hero on Friday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The 7 VirtuescampaignPreheader: “Earn Sephora points when you shop The 7 Virtues ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.65
Sent
Fri · 7am
Format
Product hero
How this send compares
  • When The 7 Virtues does discount it averages 14.0% off — 8.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.76 for The 7 Virtues vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Retail Distribution
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Loyalty Points
Hero headline
Psst... We're at Sephora
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE 7 VIRTUES AT SEPHORA”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Leaping Bunny certified (cruelty-free)”sustainability · substantiated
  • “PETA Approved – Global Animal Test Policy”sustainability · substantiated
  • “Clean at Sephora”ingredient · substantiated
  • “Certified B Corporation – meets high standards of social and environmental impact”sustainability · substantiated
Products featured
  • Clementine Dreamhero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.