Bloomi / Gift With Purchase / email teardown
FREE Massager. No catch. π How Bloomi built this send β a gift with purchase email shipped as product hero on Friday at 11pm, carrying a $58 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jul 3, 2026 From: Bloomi campaign Preheader: βSo you can have a feel-good summer Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
When Bloomi does discount it averages 30.0% off β 7.5 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.80 for Bloomi vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
We're giving away a FREE Massage External Massager
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.85
βWeβ βYouβ
Expressiveness 0.75
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βGET YOUR FREE GIFTβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βMedical grade siliconeβ ingredient Β· unsubstantiated βPhthalate freeβ ingredient Β· unsubstantiated βWaterproofβ efficacy Β· unsubstantiated βSexologist-developedβ efficacy Β· unsubstantiated βWomen-ownedβ sustainability Β· unsubstantiated βClean ingredientsβ ingredient Β· unsubstantiated βDiscreet shippingβ guarantee Β· unsubstantiated Products featured
Massage External Massager $58hero Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Bloomi β All gift with purchase emails β All Gift with purchase offers β Summer kickoff sends β