Bloomi / Routine Education / email teardown
Increase pleasure with this oil How Bloomi built this send — a routine education email shipped as plain-text on Sunday at 11pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jun 28, 2026 From: Bloomi campaign Preheader: “For you + your partner ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).Voice warmth 0.80 for Bloomi vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Routine Education
Creative format
Plain-text
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
How to use an arousal oil with your partner
Emotional appeal
aspiration
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Natural increase in blood flow and warmth” efficacy · unsubstantiated “Enhanced sensitivity and sensation” efficacy · unsubstantiated “Support for your natural arousal response” efficacy · unsubstantiated “Formulated with botanical aphrodisiacs” ingredient · unsubstantiated “Sexologist-Developed” ingredient · unsubstantiated “Clean Ingredients” ingredient · unsubstantiated Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Bloomi → All routine education emails → All % off offers → Prime Day sends →