Bloomi/Gift With Purchase/email teardown

Inside: Free Massager πŸ’™

How Bloomi built this send β€” a gift with purchase email shipped as product hero on Tuesday at 11pm, carrying a 30% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BloomicampaignPreheader: β€œNo minimum order value. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.75
Sent
Tue Β· 11pm
Format
Product hero
How this send compares
  • 30% off β€” 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
  • Voice warmth 0.80 for Bloomi vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Wellness Education
Hero headline
UNLOCK A FREE Massager with any purchase
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$0
Urgency
Deadline-led
Expires Tue, Jul 10, 2001
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œGET YOUR FREE GIFT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β€” 'Claim your gift', 'Redeem'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œSexologist-developed”ingredient Β· unsubstantiated
  • β€œWomen-owned”ingredient Β· unsubstantiated
  • β€œClean ingredients”ingredient Β· unsubstantiated
  • β€œDiscreet shipping”guarantee Β· substantiated
  • β€œSolo intimacy activates your body's natural reward system β€” self-pleasure boosts blood flow, releases feel-good hormones, eases tension, and helps you relax”efficacy Β· unsubstantiated
  • β€œMedical-grade silicone, phthalate free, waterproof”ingredient Β· unsubstantiated
Products featured
  • Clitoral and Body Massager$58hero
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.