Bloomi/Gift With Purchase/email teardown

I've got a text! πŸ’Œ (Spoiler: FREE gift)

How Bloomi built this send β€” a gift with purchase email shipped as product hero on Wednesday at 11pm, carrying a 30% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BloomicampaignPreheader: β€œA hot new bombshell just entered the villa ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.80
Sent
Wed Β· 11pm
Format
Product hero
How this send compares
  • 30% off β€” 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
  • Voice warmth 0.80 for Bloomi vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Clean Ingredients
Hero headline
Couple up with a FREE Massager
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$0
Urgency
Deadline-led
Expires Thu, Jul 10, 2025
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.82
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œMEET US AT THE FIREPIT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œMedical-grade silicone”ingredient Β· unsubstantiated
  • β€œPhthalate free”ingredient Β· unsubstantiated
  • β€œWaterproof”efficacy Β· unsubstantiated
  • β€œSexologist-developed”efficacy Β· unsubstantiated
  • β€œWomen-owned”sustainability Β· unsubstantiated
  • β€œClean ingredients”ingredient Β· unsubstantiated
  • β€œDiscreet shipping”guarantee Β· unsubstantiated
Products featured
  • Massage Clitoral and Body Massager$58hero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.