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Bloomi/Gift With Purchase/email teardown

Last chance for your self-care gift

How Bloomi built this send — a gift with purchase email shipped as product hero on Friday at 7am, carrying a $18 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BloomiflowPreheader: “Complete your order to unlock it! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$18 off
Voice warmth
0.82
Sent
Fri · 7am
Format
Product hero
How this send compares
  • When Bloomi does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.80 for Bloomi vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
Last chance to grab your free gift
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$18 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$60
Urgency
Deadline-led
03

Voice & tone

Warmth0.82
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
7am
Send type
flow
Flow: abandoned cart
07

Claims & products

Claims extracted
  • “Every product we make is thoughtfully crafted with plant-based ingredients”ingredient · unsubstantiated
  • “Plant-based non-toxic ingredients”ingredient · unsubstantiated
  • “One-year warranty: replacement or refund”guarantee · substantiated
  • “Free U.S. standard shipping over $50”efficacy · substantiated
  • “The two-sided design is genius — Verified Buyer (5 stars)”social proof · substantiated
Products featured
  • Smooth Water-Based Lube$18hero
  • Bloomi Vibrator (two-sided)bestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.