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Bloomi/Gift With Purchase/email teardown

Start soft, with a little gift ✨

How Bloomi built this send — a gift with purchase email shipped as mixed / modular on Tuesday at 7am, carrying a $18 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BloomicampaignPreheader: “Free with your first order of $60+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$18 off
Voice warmth
0.78
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • When Bloomi does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.80 for Bloomi vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Award Winners
Hero headline
Awaken your senses—on your terms.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$18 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$60
Urgency
None
03

Voice & tone

Warmth0.78
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.82
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET IN THE MOOD”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Award winners”ranking · unsubstantiated
  • “Plant-based non-toxic ingredients”ingredient · unsubstantiated
  • “Medical-grade silicone, phthalate-free, waterproof”ingredient · substantiated
  • “One-year warranty: replacement or refund”guarantee · substantiated
  • “All-natural, glycerin-free, paraben-free”ingredient · substantiated
Products featured
  • Smooth Water-Based Lube$18hero
  • Glow Warming Massagerbestseller
  • Play Mini Massager
  • Delight Oil-Based Lube
  • Caress Full-Body Massager
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.