The Body Shop / New Customer Welcome Discount / email teardown
10% off just for you How The Body Shop built this send — a new customer welcome discount email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: The Body Shop flow Preheader: “Shop our best-selling community-loved products ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).Voice warmth 0.72 for The Body Shop vs 0.70 across the set — right on the set median. 01
Message & creative Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability & Ethical Values
Hero headline
10% OFF AWAITS
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.40
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“5-star rated products loved by our community” social proof · unsubstantiated “Forever Against Animal Testing” sustainability · substantiated “Community Fair Trade” sustainability · substantiated “Save and Recycle” sustainability · substantiated “Effective. Ethical. Vegan.” ingredient · unsubstantiated “96H Nourishing Moisture (Shea Body Butter)” efficacy · unsubstantiated Products featured
Shea Body Butter hero Bath & Body Collection Face & Skincare Collection Haircare Collection White Musk Eau de Toilette Gifts Collection Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from The Body Shop → All new customer welcome discount emails → All % off offers →