How The Body Shop built this send — a discount led email shipped as product hero on Saturday at 12pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.72 for The Body Shop vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Fragrance Range
Hero headline
A Spritz Of Savings — The Big Beauty Sale: 35% OFF Online, 30% OFF In-Store
Emotional appeal
fear of missing out
Calendar moment
Big Beauty Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.68
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Saturday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“White Musk: our most iconic scent since 1981”ranking · unsubstantiated
“Shea Body Butter: 96H Nourishing Moisture for very dry skin”efficacy · unsubstantiated
“Ginger range: scalp-soothing with vegan silk protein, reduces friction when brushing”efficacy · unsubstantiated
“Hemp body care enriched with hemp seed oil from France”ingredient · substantiated
“Edelweiss Skincare enriched with plant stem cells”ingredient · unsubstantiated
“Products are Vegan”sustainability · unsubstantiated
Products featured
Dewberry Fragrance Misthero
White Musk Eau de Parfumhero
Cotton Candy Kiss Fragrance Mist
Shea Jumbo Body Butter$20
Jumbo Shower Gel$15
200ml Body Butter$10
Ginger Scalp Care Conditioner
Hemp Body Balm
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.