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The Body Shop/Discount Led/email teardown

Happy Canada Day! 40% Off Everything Ends Tonight 🍁

How The Body Shop built this send β€” a discount led email shipped as product hero on Wednesday at 12pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Body Shop CanadacampaignPreheader: β€œ+ shop up to 60% off select items while they last! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
40% off
Voice warmth
0.72
Sent
Wed Β· 12pm
Format
Product hero
How this send compares
  • 40% off β€” 17.5 points deeper than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
  • Voice warmth 0.72 for The Body Shop vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Natural Ingredients
Hero headline
Go Canada Go! Ends Tonight | 40% OFF Everything online and in-store
Emotional appeal
fear of missing out
Calendar moment
Canada Day
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
40% off
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06

Send timing

Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œTea Tree Oil: the iconic blemish-care essential trusted by Tea Tree lovers”social proof Β· unsubstantiated
  • β€œGinger Scalp Care Shampoo: gently cleanses while helping to care for dry, flaky scalps”efficacy Β· unsubstantiated
  • β€œWhite Musk Eau De Toilette: a timeless signature scent loved for decades”social proof Β· unsubstantiated
  • β€œPeppermint Foot Treatment: 48H instant cooling moisture”efficacy Β· unsubstantiated
  • β€œShea Body Butter: 96H nourishing moisture for very dry skin”efficacy Β· unsubstantiated
  • β€œVitamin E Moisture Day Cream: enriched with hyaluronic acid, 48H hydration”ingredient Β· unsubstantiated
  • β€œHemp body care enriched with hemp seed oil from France”ingredient Β· unsubstantiated
Products featured
  • Tea Tree Oilbestseller
  • Ginger Scalp Care Shampoobestseller
  • White Musk Eau De Toilettebestseller
  • Peppermint Foot Treatmentbestseller
  • Shea Body Butterbestseller
  • Vitamin E Moisture Day Creambestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.