kujolaEnter app

The Body Shop/Social Proof/email teardown

Our Customers' Top-Rated Beauty Essentials

How The Body Shop built this send — a social proof email shipped as mixed / modular on Wednesday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Body ShopcampaignPreheader: “Proven winners for your daily routine. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.65
Sent
Wed · 6am
Format
Mixed / modular
How this send compares
  • When The Body Shop does discount it averages 29.3% off — 6.7 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.72 for The Body Shop vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Why Our Customers Love These Best-Sellers
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“LEARN MORE ABOUT THESE PRODUCTS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
36
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “A duo that keeps your scalp dandruff-free and soothes irritation”efficacy · unsubstantiated
  • “Provides intense moisture for dry hands”efficacy · unsubstantiated
  • “Removes makeup effortlessly while soothing the skin”efficacy · unsubstantiated
  • “Protects against daily environmental stressors”efficacy · unsubstantiated
  • “Offers long-lasting hydration for dry skin”efficacy · unsubstantiated
  • “A perfect start to your day, keeping your skin fresh and hydrated”efficacy · unsubstantiated
Products featured
  • Ginger Anti-Dandruff Shampoo & Ginger Scalp Care Conditionerbestseller
  • Hemp Hand Protectorbestseller
  • Camomile Sumptuous Makeup Cleansing Butterbestseller
  • Edelweiss Daily Serum Concentratebestseller
  • Shea Body Butterbestseller
  • Vitamin E Moisture Day Creambestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.