How The Body Shop built this send — a discount led email shipped as mixed / modular on Sunday at 12pm, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
60% off — 37.5 points deeper than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.72 for The Body Shop vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Ingredient Ranges
Hero headline
Summer Sale Up to 60% Off
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
60% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Sunday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Hemp body care enriched with hemp seed oil from France”ingredient · unsubstantiated
“Edelweiss Skincare enriched with plant stem cells”ingredient · unsubstantiated
“Vitamin E range offers simple hydration for all skin types”efficacy · unsubstantiated
“Ginger range for scalp-soothing touch — ultimate shampoo and conditioner combo for dry scalps”efficacy · unsubstantiated
“Shea Body Butter: 96H Nourishing Moisture”efficacy · unsubstantiated
Products featured
30ml Hand Balm$5
50ml Body Butter (Mini)$5
250ml Shower Gel$8
200ml Body Butter$10
750ml Jumbo Shower Gel$15
400ml Body Butter$20
Ginger Scalp Care Conditioner
Hemp Hand Balmbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.