How The Body Shop built this send β a discount led email shipped as product hero on Monday at 12pm, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Body Shop CanadacampaignPreheader: βPlus exclusive body care deals and 30% OFF the rest of the store. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
Offer
60% off
Voice warmth
0.72
Sent
Mon Β· 12pm
Format
Product hero
How this send compares
60% off β 37.5 points deeper than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.72 for The Body Shop vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Body Care Deals
Hero headline
The Summer Sale Starts Now
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
60% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
βHemp seed oil from France (Hemp range)βingredient Β· unsubstantiated
Products featured
Hand Creams (30ml)$5
Body Butters 200ml$10bestseller
Shower Gels 250ml$8
Mini Body Butters 50ml$5
Jumbo Shower Gels 750ml$15
Jumbo Body Butters 400ml$20
Ginger Haircare
Hemp Body Care
Kujola
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