How The Body Shop built this send β a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.72 for The Body Shop vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Brand Values & Sustainability
Hero headline
Welcome to the Tribe | Enjoy 10% OFF
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βForever Against Animal Testingβingredient Β· substantiated
βOver 40 years of campaigning, change-making and smashing beauty standardsβsocial proof Β· substantiated
Products featured
No products named.
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.