How The Body Shop built this send β a discount led email shipped as mixed / modular on Wednesday at 12pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Body Shop CanadacampaignPreheader: βJumbo Body Butters from $20, Jumbo Shower Gels from $15, and more Big Beauty Sale favourites. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
Offer
35% off
Voice warmth
0.72
Sent
Wed Β· 12pm
Format
Mixed / modular
How this send compares
35% off β 12.5 points deeper than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.72 for The Body Shop vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Your Body Care Haul Starts Here π
Emotional appeal
fear of missing out
Calendar moment
Big Beauty Sale
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
βHemp seed oil from France enriched body care designed to quench thirsty skinβingredient Β· unsubstantiated
βEdelweiss Skincare enriched with plant stem cellsβingredient Β· unsubstantiated
Products featured
Satsuma Body Butter 200ml$10
Mango Shower Gel 750ml$15
Almond Milk Body Butter 400ml$20
Ginger Conditioner
Hemp Protective Balm
Shea Body Butter 200mlbestseller
Dewberry Shower Gel 250ml
Kujola
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