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The Detox Market/Clean Ingredients/email teardown

The July Detox Box Has Arrived

How The Detox Market built this send — a clean ingredients email shipped as product hero on Monday at 10am, carrying a 5% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Detox MarketcampaignPreheader: “Innersense—premium clean hair care—in the spotlight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
5% off
Voice warmth
0.65
Sent
Mon · 10am
Format
Product hero
How this send compares
  • 5% off — 17.5 points shallower than the tracked set average of 22.5% (this brand averages 5.0% when it discounts).
  • Voice warmth 0.65 for The Detox Market vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Curated Box
Hero headline
Good Hair, Better Ingredients
Emotional appeal
aspiration
Calendar moment
July
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
5% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET THIS MONTH'S BOX FROM $39.95”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Monday
Local hour
10am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “5 organic plant-powered Innersense staples—a $150 value”efficacy · unsubstantiated
  • “Reduces frizz, enhances shine, and leaves a polished finish”efficacy · unsubstantiated
  • “Gently cleanses while replenishing moisture in dry, coarse, or textured hair”efficacy · unsubstantiated
  • “Rich in proteins, vitamins, and moisturizing botanicals to improve elasticity, softness, and overall hair health”ingredient · unsubstantiated
  • “Premium clean hair care”ingredient · unsubstantiated
Products featured
  • Serenity Smoothing Cream$28
  • Hydrating Cream Hairbath$30
  • Hydrating Cream Conditioner$30
  • Repair Mask$34
  • I Create Volume$28
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.