How The Dua Brand built this send β a restock announcement email shipped as plain-text on Tuesday at 7pm, carrying a spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Dua BrandcampaignPreheader: βYour most-wanted fragrances are coming back for the 4th of July sale. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
Offer
Spend threshold
Voice warmth
0.80
Sent
Tue Β· 7pm
Format
Plain-text
How this send compares
When The Dua Brand does discount it averages 39.7% off β 17.2 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.66 for The Dua Brand vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Restock Announcement
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Community Engagement
Hero headline
Biggest DUA Restock Is Coming Friday
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Tease
A heads-up before the sale β 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
βGet Any 2 Bottles β Free Shippingβguarantee Β· substantiated
Products featured
DUA Fragrances (Men)restock
DUA Fragrances (Women)restock
DUA Fragrances (Unisex)restock
Kujola
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