How The Lip Bar built this send โ a bundle deal email shipped as product hero on Friday at 4pm, carrying a 76% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
76% off โ 53.5 points deeper than the tracked set average of 22.5% (this brand averages 76.0% when it discounts).
Voice warmth 0.75 for The Lip Bar vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Deal
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Mix And Match
Hero headline
MIDSUMMER SALE โ 4 FOR $48
Emotional appeal
fear of missing out
Calendar moment
Midsummer Sale
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
76% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
โWeโโYouโ
Expressiveness0.85
RestrainedExuberant
Reading grade 5.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Liquid Matte Lipstick
The ProtoType Botanical Lip Oil
Plumper Lip Gloss
Lip Liner
Kujola
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