How The Lip Bar built this send — a shade inclusivity email shipped as product hero on Friday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When The Lip Bar does discount it averages 76.0% off — 53.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for The Lip Bar vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Shade Inclusivity
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
THE ONLY NUDE THAT MATTERS IS YOURS
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.90
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND YOURS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Home of the best nudes — 12+ shades made for every mood, every skin tone, every you”social proof · unsubstantiated
“And yes, we can prove it”efficacy · unsubstantiated
Products featured
Nude Lip Collectionhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.