How The Lip Bar built this send β a free shipping email shipped as editorial / long-form on Tuesday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When The Lip Bar does discount it averages 76.0% off β 53.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for The Lip Bar vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Free Shipping
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Shade Match
Hero headline
Last Call for Free Shipping
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$49
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
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