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The Lip Bar/Social Proof/email teardown

Since you're new here… meet our reds.💋

How The Lip Bar built this send — a social proof email shipped as mixed / modular on Wednesday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Lip BarflowPreheader: “7,000+ 5-star reviews. One perfect shade for you. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.75
Sent
Wed · 6am
Format
Mixed / modular
How this send compares
  • When The Lip Bar does discount it averages 76.0% off — 53.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.75 for The Lip Bar vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Collection
Hero headline
The Reds That Put Us On The Map
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.82
“We”“You”
Expressiveness0.88
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“FIND YOUR PERFECT RED”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “7,000+ 5-star reviews”social proof · unsubstantiated
  • “The #1 red matte — over 100K women ask for by name”ranking · unsubstantiated
  • “Sold out 8 times”social proof · unsubstantiated
  • “Goes on like a gloss, dries down matte, and stays put ALL day”efficacy · unsubstantiated
Products featured
  • Bawse Ladybestseller
  • Rich Auntiebestseller
  • Boy Troublebestseller
  • Mastermind
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.