How The Magic Scent built this send — a discount led email shipped as product hero on Monday at 11pm, carrying a 45% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
45% off — 22.5 points deeper than the tracked set average of 22.5% (this brand averages 28.3% when it discounts).
Voice warmth 0.70 for The Magic Scent vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
Our 4th of July SALE is still here — all scents now at 45% off
Emotional appeal
aspiration
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
45% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
None
DMARC
None
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Fully controllable via WiFi or Bluetooth from anywhere in the world using The Magic Scent Pro app”efficacy · unsubstantiated
“Patented design and advanced nebulizing technology that delivers ultra-fine nano-particles — pure, residue-free cold-air fragrance every time”ingredient · unsubstantiated
“Works as a standalone unit or connects directly to your HVAC system for seamless whole-property fragrance coverage”efficacy · unsubstantiated
Products featured
Orange Blossom Diffuser Oilbestseller
Bamboo Diffuser Oilbestseller
Oasis Diffuser Oilnew
TMS 1000 Pro WiFi Diffuserhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.